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Today we celebrate the product that marks the beginning of our days and tastefully closes our meals.
The October 1, is, in fact, the world coffee day, an unmissable event to celebrate this beverage and learn more about what is the relationship of Italians with coffee, thanks also to the data released by the research Nomisma Coffee Monitor.
World Coffee Day: women are protagonists
The ICO, International Coffee Organization, has decided to dedicate this day to "Women in the Coffee Sector": according to Fao statistics, in fact, women represent 43% of "workers" in agriculture, mainly as farmers, laborers and entrepreneurs.
Recent studies also report that 25-35% ofcoffeeplantations are managed by women.
Although there are many women in the sector, the barriers they face are many and on many fronts, from access to land ownership, credit, markets, technologies, seeds, water, training, information and other services.
This implies that their returns and incomes are much lower, thus increasing the gender gap, even in entrepreneurship.
Reducing this gap is in fact one of the UN Sustainable Development Goals, along with broader economic benefits, greater well-being for rural communities and improved plantation productivity.
Coffee Monitor: a look at the world of coffee in Italy
Today we celebrate the product that marks the beginning of our days and closes our meals with gusto.
The October 1, is, in fact, the world coffee day, an unmissable appointment to celebrate this beverage and learn more about what is the relationship of Italians with coffee, thanks also to the data released by the research Nomisma Coffee Monitor.
World Coffee Day: women are protagonists
The ICO, International Coffee Organization, has decided to dedicate this day to "Women in the Coffee Sector": according to Fao statistics, in fact, women represent 43% of "workers" in agriculture, mainly as farmers, laborers and entrepreneurs.
Recent studies also report that 25-35% ofcoffeeplantations are managed by women.
Although there are many women in the sector, the barriers they face are many and on many fronts, from access to land ownership, credit, markets, technologies, seeds, water, training, information and other services.
This implies that their returns and incomes are much lower, thus increasing the gender gap, even in entrepreneurship.
Reducing this gap is in fact one of the UN Sustainable Development Goals, along with broader economic benefits, greater well-being for rural communities and improved plantation productivity.
Coffee Monitor: a look at the world of coffee in Italy
The undisputed star isespresso, chosen by 93 percent of coffee consumers.
The very small percentage that remains is divided among those who prefer American, barley or other types of coffee (7%).
Italians' preference for espresso also has economic impacts on spending: in fact, Nomisma data indicate a per capita annual expenditure of nearly 260 euros.
And how many cups of espresso do Italians drink?
58% of respondents consume 1 or 2 cups a day, 37% 3 or 4 , while 5% consume 5 or more cups a day.
It's always time for an espresso!
77% of Italians cannot give up espresso at early morning when they wake up.
By mid-morning, 42% feel the need for another cup, while the afternoon is preferred by as many as 49% of respondents.
As evening approaches, consumption plummets: in fact, after dinner only 19% consume coffee, and during the night it drops further to 3%.
Why do we prefer espresso coffee?
But what are the main reasons why we prefer espresso?
The first, and perhaps the most classic, is to find the necessary charge to start the day (58%), but there are also those who do it because they love the taste of the drink (51%) and finally those who have turned it into a real must-have habit (30%).
This is perhaps because espresso is often linked by consumers to moments of relaxation (53%), pleasure (47%) and daily rituals (37%)
Coffee is social
Coffee becomes a protagonist of the real everyday life, but also of the virtual one.
In the last 3 months (numbers given by social media listening algorithms provided by Datalytics) have detected on the main social platforms such as Facebook, Instagram and Twitter more than 30,000 posts dedicated to coffee.
This analysis also made it possible to "unearth" new trends and different interaction approaches of Italian brands in the sector.
Several topics stand out among the trend topics including compatible capsules, pods, and Amazon.
All content that is becoming increasingly viral and manages to give an overview of market demand trends.
And how will you celebrate World Coffee Day?
With an espresso at home or at the coffee shop?
Let us know and, be sure to tag us if you drink Filicori Zecchini!